From the age of Amazon, CNET and eBay, many people become comfortable in evaluating things in absolute terms and relying on plethora of reviews for peer experiences with products or services. Five-star system became de-facto standard in rating. Why is it broken now?
I actually really liked this slide from Mark Randall (@markran), presented on How-to-Web conference last week, so I wanted to share with all of you. I think the title speaks enough, no additional explanation is needed. Truly awesome.